Online Travel Agents v’s Booking Direct
Online Travel Agents (OTAs) such as booking dot com and expedia are often a travellers first port of call when searching online for accommodation. OTAs have been in the news recently being accused of misleading sales strategies. Here’s a link to Huffpost’s coverage earlier this month.
The Competition and Markets Authority have followed up concerns of pressure selling by OTAs with banners highlighting the scarcity of rooms available or showing price alterations to encourage on the spot bookings.
OTAs plough large marketing budgets into online advertising to ensure they are always at the top of search results. It’s almost impossible for any accommodation provider to be listed above OTAs in the results. Not many people spot the little Advert